Blenders
Year
2024
Services
Research
,
Discovery
,
Design
Intro
Blenders is a modern mobile app for ordering drinks, snacks, and retail items. With sleek design, in-store scanning, and built-in rewards, it delivers a seamless experience that drives customer loyalty and sales.
The Challenge
Redesigning the Blenders app came with a unique set of challenges. After a failed year-long engagement with an offshore team, the client was left with an outdated, poorly built product that looked and felt like it belonged in the early 2000s. The user experience was clunky, the architecture unstable, and the app lacked the core features customers expect from modern ordering platforms.
Key challenges included:
- Outdated design: Visuals and flows that felt obsolete, damaging user trust and brand perception.
- Poor architecture: A brittle code base and tech stack that limited scalability and performance.
- Feature gaps: Missing ordering, rewards, and in-store scanning interactions essential to revenue generation.
- Low usability: A cumbersome, confusing experience that discouraged repeat use.
In short, Drink Blenders didn’t just need bug fixes — they needed a complete redesign that could match the expectations set by category leaders like Starbucks.
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The Result
I redesigned the Blenders app from the ground up in just three months, delivering a modern, intuitive platform inspired by best-in-class mobile ordering experiences. Without replicating Starbucks directly, the design emphasized smooth ordering, loyalty integration, and an interface that finally reflected Blenders’ brand.
Key projected outcomes included:
- Modernized design system: A visually engaging, mobile-first interface expected to increase brand trust and app store ratings by 25–30%.
- Resilient architecture: A re-engineered code base and tech stack projected to reduce technical debt by over 40% and accelerate future feature releases.
- End-to-end ordering: Seamless flows for drinks, snacks, and retail items designed to boost mobile order volume by 20–25%.
- In-store integration: Scan-to-pay and rewards features expected to increase repeat purchases and customer loyalty by 15–20%.
- User satisfaction: Streamlined usability projected to cut average transaction time in half and improve overall customer satisfaction scores by 30–35%.
By combining competitive analysis, UX strategy, and full-stack engineering, we transformed a failed product into a best-in-class mobile app — one capable of driving revenue, delighting customers, and strengthening Blenders’ position in the market.
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